![]() ![]() Ultimately, the artists aren’t unreasonably compensated in my opinion and it gives them another platform to perform to new people that they wouldn’t have had otherwise. I think this is an interesting debate but I don’t want to engage with that too much here. Some have lumped them in with other tech powerhouses like Uber and Lyft which present the middle man with the promise of autonomy and a pay check whilst pocketing most of the profits themselves and not really respecting those who the business is built upon. Not everybody’s happy about the start-up. ![]() Sofar sessions now happen in almost 450 cities around the world. It grew from there and they began to host events across the city and eventually the world. Frustrated by the common distractions described at the top he started to invite friends’ round to his flat to have drinks and listen to a live performance from a musician. It was all started by Rafe Offer in London almost by accident. This is all fairly typical for a Sofar Sounds live music night (the ‘Sofar’ stands for Songs From A Room but I guess also doubles as a slightly esoteric way of spelling sofa, indicating the homely nature of the events). There were three acts, no headliner and in between acts, guests chat and enjoy drinks that they’ve brought themselves or bought at the venue. For a start it took place in a church – Since then we’ve hosted them in offices, a shopping arcade, someone’s garden and a rock-climbing centre. They asked me to take some photos for Instagram stories in exchange for a free ticket and I’ve been part of the team ever since. I was first introduced to Sofar Sounds by a friend who runs it in Hull. Unique live experiences in intimate spaces Want something like this written for your brand? Hit me up. I write long form blog content for clients in a range of sectors. I’ve been going to Sofar Sounds nights for about a year now so I thought I’d take a look at what makes them tick and if their product lives up to the promise. Sofar Sounds, founded in 2009, seeks to offer an alternative ‘that is free of distractions, respectful to performers and where guests feel they are truly included and not just attending’. Regardless of your experiences, there’s no denying that it’s far from an ideal way of enjoying the music. You may think this is all part of the fun (it’s certainly never put me off.) Although the phone thing is particularly annoying. ![]() It may be that you’d like to go but are put off for exactly these reasons. This may mean nothing to you if you’re not the gigging type. Occasionally you get a small shower of cold liquid swiftly followed by a plastic cup that clatters off your forehead. Maybe you’re forced to view the whole performance through someone else’s smartphone. There’s a din of chatter that is only just covered by the sound of the speakers. People jostling for a view of the artist not hindered by the person in front. Imagine, if you can, being at a typical gig.Ī cavernous dark room. ![]()
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